Increasing Coach Booking Sessions

Problem Statement

After migrating the "Meet Your Coach" screen from the coaching tab to the end of the enrollment flow, we observed a significant decrease in coach session bookings. The key question was: Can we increase the number of coach sessions booked by moving the "Meet your coach" screen back to the end of enrollment?

Hypothesis

If we move the "Meet your coach" screen back to the end of the enrollment flow, we will increase coach session bookings.

Data Analysis and Experiment Design

To test this hypothesis, we designed an A/B test with the following parameters:

• Target User Population: New Users

• Control Group: "Meet your coach" screen shown in the coaching tab

• Treatment Group: "Meet your coach" screen shown at the end of enrollment

• Split: 50/50

• Sample Size: 772

• Length of Test: 4 weeks

• Primary Success Metric: Increase in "Book now" button clicks and Calendly bookings from the "Meet your coach" screen

Results

The A/B test yielded a 317% increase in the percentage of members booking a coach session. This translated to an additional 48 members booking sessions in the last two weeks alone, equating to an estimated 1248 more consults annually.

Conclusion

By strategically repositioning the "Meet Your Coach" screen back to the end of the enrollment flow, we were able to significantly boost coach session bookings. This case study highlights the importance of data-driven decision-making and A/B testing in optimizing user experiences and driving desired outcomes.

• Before-and-after comparison of booking rates

• Funnel analysis of user behavior

• A/B test results and statistical significance

By incorporating these elements, you can create a compelling and informative product design case study that showcases your problem-solving skills, data analysis abilities, and impact on user behavior.